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| history Family Values Even from its humble beginnings in founder Peter Weckerle’s small garage in Peissenberg, Germany, Weckerle Cosmetics was intended to lead the industry in providing viable solutions that last. With little more than a dream, the technical know how, and the motivation to create something larger than himself Peter Weckerle began work on what would soon become the world’s first fully automatic lipstick filling machine. By 1974 this machine was sold and the seed that would one day develop into a multinational corporate entity began to grow. With technology like this at his disposal, Weckerle Cosmetics soon began to get noticed, but this was only the beginning. Peter Weckerle understood that for a cosmetics company to truly flourish they had to always be on the leading edge of innovation in every aspect of the company from product design to research and development and by 1977 the patent for the first mechanical pencil was filed. Generations Of Quality As his machinery became more popular so did his corporate development and the seventies marked the formation of a new workshop in Peissenberg and a sales office in Starnberg. By the early eighties, the idea to diversify hit and Weckerle began filling lipsticks by orders, becoming one of the world’s only true full-service providers of both cosmetic machinery and products. But the eighties also marked a new change for the company: Peter’s son Thomas began his first apprenticeship as a mechanical engineer, starting from the bottom-up to learn the ins and outs of his father’s successful business. With Thomas’s help the company soon saw fast-paced development with numerous production plants and sales offices spreading worldwide, and by the early nineties the stage was set for the innovation that led to the development of the word’s fastest tube- filling machine. With the advent of plastic moulding, tube-in-tube technology, and a variety of industry-defining inventions, Weckerle soared to new heights in the nineties, supplying over 85% of all lipsticks in the world. For Generations To Come With the turn of the century, Thomas Weckerle, now fully seasoned by years of experience in all aspects of the company, took over as CEO of the Weckerle Group and began shaping his father’s vision into the giant it is today. While Peter Weckerle was a tough act to follow, Thomas understood the spirit of true innovation meant constant attention to not only the latest trends but to building a staff who sought to be the very best in the industry. Thomas knew that only a staff that strove for true excellence could really achieve his father’s innovative vision, and under Thomas’s leadership the Weckerle brand has thrived—setting trends instead of following them in a highly competitive environment. Today Weckerle Cosmetics stands as a testament to what a true innovator’s spirit can accomplish, and from a simple garage in Germany came a cluster of factories that can produce an entire range of cosmetic products. Now Weckerle has grown into a major corporate force with their own laboratory facilities, in-house plastic moulding, packaging design team, and Global Marketing Bureau, providing the world’s leading brands with the entire spectrum of high quality products they can trust for years to come. For the future, Thomas Weckerle proudly continues the legacy his father began over 30 years ago—staying true to the Weckerle motto: innovation never ends. timeline 1960’s
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April 10, 2008 Bologna, Italy Cosmopack October 23, 2008 Moscow, Russia Intercharm |
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