Weckerle Cosmetics - Innovation

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innovation never ends

Since the very beginning when Peter Weckerle started work on the first automatic lipstick-filling machine in his garage, Weckerle’s corporate identity has rested on its ability to deliver cutting edge innovation.

Weckerle Cosmetics believes that true innovation means constantly being open to new ideas and approaches in every area of cosmetics manufacturing. Beginning with the laboratory and ending with packaging and product delivery, we look at each part of our process as a new test that needs to be met with the same ambition and imaginative spark that lead to Weckerle’s creation.

Throughout a business’s life, there are many challenges that can either make or break a company’s success. It’s how a company reacts to these challenges that defines its longevity in the marketplace. The reason our innovation is ever lasting is because we are constantly pushing ourselves toward greatness. Our Global Marketing Bureau allows us to invest in trend research and investigate lifestyles and colours to keep us at least two or three years ahead of our competitors. Meanwhile our reaserach and development team is constantly at work researching new ingredients and technologies to create exciting products that will lead the industry.

Our goal is to consistently deliver innovation that lasts.

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April 10, 2008
Bologna, Italy
Cosmopack

October 23, 2008
Moscow, Russia
Intercharm

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